“The chief enemy of creativity is good sense.”
Role: Director, Producer, Editor
When being creative, one of the hardest things to do is to quiet the voice in your head that tells you that your ideas are terrible.
Often, this voice is correct—most ideas ARE bad. But the thing is: you can’t get to the GOOD ideas unless you get through the BAD ones first. And getting through the bad ones means ignoring that voice for a little while—long enough for you to get a little momentum going. The irony is that this voice (in addition to being a total dick) is also a great editor, so it’s important to remember to turn the volume back up when you’re ready to sharpen an idea.
Except sometimes you forget to do that.
I love these failures. One of my favorite places to look for them is album covers. Rock n Roll—a bastion of cool self-confidence—provides endless fodder for half-baked creative decisions, and tacky, over-the-top posturing. Factor in the passage of time, and many LP covers trend towards terrible—even classics. Head to any used record store and see for yourself. They are a gift that keeps on giving.
In honor of this, my friend Raymo and I scoured the internet for our 12 favorite "worst album covers" and created a zany music video for my friend Moon Bounce. Each one of the covers you see is a real reference—some famous, some obscure. Below are a few examples of what we were referencing. It turned out pretty great!
Behind the scenes photos
Photos by Emily Bucholz